Masters Of The Google Universe:
How To Achieve Top Google Rankings
For years, it has been well known that Google's search algorithm is driven by the number and quality of links pointing to a particular URL. And as a result, it was all the rage for some time to buy links on web pages that had a high Google PageRank (PR). But in March of 2007, Google's mouthpiece Matt Cutts declared that Google was going to fight back against Paid Links. Google put a shot across the bow of many online marketers, letting them know that the days of easily buying links from high PageRank pages in order to influence a website's ranking in Google were over.
The Shot Heard Around The World - With Matt Cutts declaration, a world full of online marketers began to cry foul. It was said that "They can't do that!" But the truth was and is that the Google Search Algorithm is Google's intellectual property, and therefore, Google can do anything they want within their algorithms - no matter who those changes might hurt or help.
By the end of the Summer of 2007, the people crying foul had quieted down a bit and got back to the business of trying to find new ways to manipulate their website's rankings inside of the Google search results. That is the way it has always been and always will be. The summer of 2007 was just such an oddity... For me, it has always been exciting to challenge the brains at Google to get my websites to rank well within Google's search algorithms. But for some reason, at that moment in time, many of those who held the top rankings in Google felt as if it was their God-given right to be at the top of Google's search results, and how dare Google oppose God's decree in this matter. Yep, I know I am going to catch flak for that statement - comparing a few webmasters to religious zealots - but that is how I roll sometimes. For me, Matt Cutts was telling people to work harder to actually "earn" what they have been given. For me, it was a chance to re-dedicate myself to the goal of ranking well in Google for competitive keywords. I did not have to change anything I was already doing, because I have never gained a single ranking in Google by paying for a link from any web page. (wink)
Google's Search Engineers Are Not Foolish - Matt Cutts has said time and again that Google does not want to attack any problem in their search algorithms by manually deleting any participant in the Google search ranking game. Instead, Google in every case wants to program a solution to address a particular bad practice. I guess it might be easier for me to understand since I am also a computer programmer. It is a hobby I really enjoy, and I exercise my mind with computer programming anytime I want to improve my own websites or to build a new website. I keep my brain sharp by solving problems in computer code.
So, whenever I see Google making moves in one direction or another, I try to visualize how I would solve their algorithm problems in computer code. In my mind, solving the paid links issue was a super-easy solution. Just look at the pages linking to a particular website, and then do a cross-comparison of the PageRank of all of those linking pages. If all of the pages linking to a particular URL have a PageRank of Four or higher, then chances are that those links were artificially created, through some kind of paid linking system. Let me explain this in an example, where all of the sample web pages have 100 inbound links each:
If Site A has all of its 100 links on pages that have a PageRank of 4 or higher, then that is unnatural and therefore suspect.
If Site B has all of its 100 links on pages that have a PageRank of 0, then those links offer no value to the Internet community as a whole, and therefore Site B should not measured as a quality search result.
If Site C has a mix of PageRank 0, 1, 2, 3, 4 and 5 links, then that is more natural in its structure and it also shows that some of the links are considered to have value in the Internet community as a whole. Therefore, Site C has proven itself worthy above Site A and Site B in Google's search results.
This example should show in no uncertain terms how easy it was for Google to properly address the issue of paid links and to put a stop to people using paid links to manipulate their websites' ranking in Google's search algorithms. Publication Standards A couple years back, I wrote another article discussing this concept in relationship to article marketing. You can read that article with third-party commentary from Chris McElroy, aka NameCritic, on the Article Content Provider Blog.
In a nutshell, I was discussing the role of article directories in the article marketing industry. Again, this solution came to me from my programming mind. The simple way for Google to have dealt with all of the junk articles that have been written for the purpose of building links to a website is to look at the article in the context of where that article is published. The article marketing carpet bombers send their articles to hundreds of article directories to get hundreds of links pointing to their website. But the role of the article directory has always been to be a repository where newsletter publishers and webmasters could go to find articles that they would like to reprint in their own newsletters and on their own websites. Some article directory managers bring a commitment to providing publishers with only quality articles. Other article directory managers approve anything and everything sent to them. Through computer programming, it is relatively easy to identify which websites are article directories and which ones are not. If an article is of good quality, then niche website publishers will find the article and put it on their own website. If the article is a crap article, then the only websites that will accept it are those article directories that publish anything and everything given to them. As a result, it is easy for Google to look at the Linking Portfolio (list of publishing websites) of a single article and to see which articles were considered worthy of reprint by human reviewers. If the article only exists on article directory websites, then the article must not provide any real value to other people. But if the article is of good quality, the article will be able to be located on article directories AND on niche websites. This concept very elegantly feeds into Google's overall strategy of determining which web pages people recommend to others. After all, if you look at Google's PageRank, it is very simply a system which measures how many people have voted on the quality or value of a particular web page.
Expanding On Google's PageRank Formula Google loves any system that they can conceive to measure how much value the overall Internet community gives to a particular web page. Google naturally treats links found in the Yahoo! Business Directory and the Open Directory as higher value links, because the search engineers at Google understand that links in these directories are all approved by a human being.
Google also gives extra value to social bookmarking websites, because the concept behind social bookmarking is that individuals "bookmark" a web page when they find that web page to offer good value to its readers. Google openly dislikes paid links and can easily identify those paid links, without having to jump through too many hoops. (This should not be confused with paying for a service that will help you increase your rankings in Google. Paying a service provider to provide services to you is very different than just paying for links on high PageRank web pages.) Google also appreciates reprint articles that have a Linking Portfolio beyond the article directories. Once again, Google appreciates reprint articles that are shown to provide real value to individuals in the greater Internet community. When you take a close look at the original premise of Google's PageRank, it has always been about creating systems that measure the value of a web pages to find which web pages will best answer a searcher's question. Rightfully so, Google believes that the best way to ensure that they are able to give their users good quality search results is to look at what web pages others have already deemed useful. Herein rests the secret to ranking well in Google's search results. If you can create content that people will find useful, interesting, and valuable to others, then Google's search algorithms will look favorably upon your website.
Author's Note - This article was originally published at: www.hoejegladsaxe.dk
mandag den 13. april 2009
lørdag den 11. april 2009
Google secretive about the company's server technology
Google has until now been very secretive about the company's server technology. But now, Google has for the first time revealed technical details about the servers
which operates the world's largest search engine.
For the first time, American journalists had a look behind the scenes with search giant Google. Normally with Google maps close to the body when
apply the technical details of the server park, which operates the world's largest search engine, but now the company has fully displayed his unusual self-developed
server designs.
It is not surprising that Google chose to develop its own server instead of buying a finished product from IBM, HP or another large
suppliers. Google will not tell you how many servers the company has installed in its data centers around the world, but it is estimated that the figure lies
well over one million.
It is this gigantic server park, which will guarantee that a Google search always produces a results page within a few seconds - no matter where you
are in the world.
Google's proprietary server has a thickness of 3.5-inch (2U server languages), two processors, two hard drives and eight sockets for memory on a motherboard from
Gigabyte. There used both the x86 processors from Intel and AMD.
The biggest surprise in the Google design is that each server has its own 12-volt battery. If the power fails the battery can take over and keep
server running for a while.
According to Google's server designer Peter Poulsen (red), the company has used this concept since 2005 and has now reached the seventh or eighth generation.
Google has thus chosen a different solution than many other companies with large data centers where central UPS devices (uninterruptible power supply) is used
to guard against blackouts. According to Google the solution with the built-in battery cheaper and more energy efficient.
A great UPS has an energy efficiency of 92-95 percent, while the server battery is as high as 99.99 percent. If we are to believe Google. The same
battery concept is also used for its networking equipment.
Peter Poulsen (red) received data from the press conference in Mountain View last week that Google has patented battery technology, but probably is willing to
to license it to third parties.
And energy is in general very important for Google - in a server park of this size can quickly run out of electricity bills.
Google has called PUE (Power Usage Effectiveness) of 1.19 and rates to get it down. A score of 1 means that the entire data center energy
goes to processing, while the 1.5 example. means that half of the energy goes to other functions such as lighting or refrigeration.
There are even developed a special form of power supply for servers, which would be more effective than usual PSU'er - in turn moved a portion of
conversion into the motherboard, which will be a few U.S. dollars more expensive, but it served the home of the server's lifetime.
Another interesting detail from Google is that its data centers consist of standard shipping containers (1AAA) with 1160 servers in each. In 2005 started
Google to build this sort of modular data center and there were problems in the beginning - the first crane was not strong enough to lift the containers - but
Google believes that you have found the right way to keep costs down.
"Ten years ago ... it was clear that the only way to get search to work as a free product, was to run on relatively inexpensive hardware. You
does not run on a mainframe. It does not work economically, "says Google's operational chief Urs Hoezle to CNET.
Google chose early to build up its server infrastructure with cheap mainstream servers and x86 processors, combined with the technological
improvements that the company itself has developed.
And now that green IT and energy efficiency has become the great mantra, Google is ready to share its experiences with the rest of the industry.
which operates the world's largest search engine.
For the first time, American journalists had a look behind the scenes with search giant Google. Normally with Google maps close to the body when
apply the technical details of the server park, which operates the world's largest search engine, but now the company has fully displayed his unusual self-developed
server designs.
It is not surprising that Google chose to develop its own server instead of buying a finished product from IBM, HP or another large
suppliers. Google will not tell you how many servers the company has installed in its data centers around the world, but it is estimated that the figure lies
well over one million.
It is this gigantic server park, which will guarantee that a Google search always produces a results page within a few seconds - no matter where you
are in the world.
Google's proprietary server has a thickness of 3.5-inch (2U server languages), two processors, two hard drives and eight sockets for memory on a motherboard from
Gigabyte. There used both the x86 processors from Intel and AMD.
The biggest surprise in the Google design is that each server has its own 12-volt battery. If the power fails the battery can take over and keep
server running for a while.
According to Google's server designer Peter Poulsen (red), the company has used this concept since 2005 and has now reached the seventh or eighth generation.
Google has thus chosen a different solution than many other companies with large data centers where central UPS devices (uninterruptible power supply) is used
to guard against blackouts. According to Google the solution with the built-in battery cheaper and more energy efficient.
A great UPS has an energy efficiency of 92-95 percent, while the server battery is as high as 99.99 percent. If we are to believe Google. The same
battery concept is also used for its networking equipment.
Peter Poulsen (red) received data from the press conference in Mountain View last week that Google has patented battery technology, but probably is willing to
to license it to third parties.
And energy is in general very important for Google - in a server park of this size can quickly run out of electricity bills.
Google has called PUE (Power Usage Effectiveness) of 1.19 and rates to get it down. A score of 1 means that the entire data center energy
goes to processing, while the 1.5 example. means that half of the energy goes to other functions such as lighting or refrigeration.
There are even developed a special form of power supply for servers, which would be more effective than usual PSU'er - in turn moved a portion of
conversion into the motherboard, which will be a few U.S. dollars more expensive, but it served the home of the server's lifetime.
Another interesting detail from Google is that its data centers consist of standard shipping containers (1AAA) with 1160 servers in each. In 2005 started
Google to build this sort of modular data center and there were problems in the beginning - the first crane was not strong enough to lift the containers - but
Google believes that you have found the right way to keep costs down.
"Ten years ago ... it was clear that the only way to get search to work as a free product, was to run on relatively inexpensive hardware. You
does not run on a mainframe. It does not work economically, "says Google's operational chief Urs Hoezle to CNET.
Google chose early to build up its server infrastructure with cheap mainstream servers and x86 processors, combined with the technological
improvements that the company itself has developed.
And now that green IT and energy efficiency has become the great mantra, Google is ready to share its experiences with the rest of the industry.
Configuring ZoneAlarm Pro
Post by Peter Poulsen » Sat Jan 17, 2009 2:21 am
We are very well aware that a firewall is essential to our security on the internet. It scans and filters all incoming and outgoing traffic for any malicious activity, thus providing us with ultimate real-time security.
I consider ZoneAlarm as the best option for this job. ZoneAlarm, by itself is a very powerful firewall, one of the best firewalls available to common man. But with the right configuration this program can pack some serious muscle, making it undoubtedly the best in it's class.
If you’re running ZoneAlarm Pro you will probably have noticed that most of the "Advanced" settings might as well have been in Japanese for all the use they are. User friendly is what they're not!
Use this guide if and only if you are not connected to a Local Area Network.
Launch ZoneAlarm Pro and click to highlight the "Firewall" tab on the left hand side.
In the pane that appears on the right hand side in the section "Internet Zone Security" set the slider control to "High".
Then click the "Custom" button in the same section.
The next settings page is divided into two sections with tabs "Internet Zone" and "Trusted Zone" at the top of the page.
Under the Internet Zone tab there is a list of settings that can be accessed by scrolling.
At the top is the high security settings and the only thing that should be checked there is "Allow Broadcast/Multicast". The rest should be unchecked.
Scroll down until you get to the Medium Security settings area.
Check all the boxes in this section until you get to "Block Incoming UDP Ports".
When you check that you will be asked to supply a list of ports, and in the field at the bottom of the page enter 1-65535.
Then go back to the list and check the box alongside "Block Outgoing UDP Ports" and at the bottom of the page enter 1-19, 22-79, 82-7999, 8082-65535.
Repeat this procedure for the following settings "Block Incoming TCP Ports": 1-65535.
"Block Outgoing TCP Ports": 1-19, 22-79, 82-7999, 8082-65535
Then click "Apply" at the bottom of the page.
Back in the right hand "Firewall" pane go next to the yellow "Trusted Zone Security" section and set it to "High" with the slider.
Click "Custom" and repeat the above procedure this time choosing the "Trusted Zone" tab at the top of the settings page.
These settings will stop all incoming packets at ports 1-65535 and also block all pings, trojans etc. This will also stop all spyware or applications from phoning home from your drive without your knowledge.
Hope you can use these settings and more info can be obtained at www.hoejegladsaxe.dk
We are very well aware that a firewall is essential to our security on the internet. It scans and filters all incoming and outgoing traffic for any malicious activity, thus providing us with ultimate real-time security.
I consider ZoneAlarm as the best option for this job. ZoneAlarm, by itself is a very powerful firewall, one of the best firewalls available to common man. But with the right configuration this program can pack some serious muscle, making it undoubtedly the best in it's class.
If you’re running ZoneAlarm Pro you will probably have noticed that most of the "Advanced" settings might as well have been in Japanese for all the use they are. User friendly is what they're not!
Use this guide if and only if you are not connected to a Local Area Network.
Launch ZoneAlarm Pro and click to highlight the "Firewall" tab on the left hand side.
In the pane that appears on the right hand side in the section "Internet Zone Security" set the slider control to "High".
Then click the "Custom" button in the same section.
The next settings page is divided into two sections with tabs "Internet Zone" and "Trusted Zone" at the top of the page.
Under the Internet Zone tab there is a list of settings that can be accessed by scrolling.
At the top is the high security settings and the only thing that should be checked there is "Allow Broadcast/Multicast". The rest should be unchecked.
Scroll down until you get to the Medium Security settings area.
Check all the boxes in this section until you get to "Block Incoming UDP Ports".
When you check that you will be asked to supply a list of ports, and in the field at the bottom of the page enter 1-65535.
Then go back to the list and check the box alongside "Block Outgoing UDP Ports" and at the bottom of the page enter 1-19, 22-79, 82-7999, 8082-65535.
Repeat this procedure for the following settings "Block Incoming TCP Ports": 1-65535.
"Block Outgoing TCP Ports": 1-19, 22-79, 82-7999, 8082-65535
Then click "Apply" at the bottom of the page.
Back in the right hand "Firewall" pane go next to the yellow "Trusted Zone Security" section and set it to "High" with the slider.
Click "Custom" and repeat the above procedure this time choosing the "Trusted Zone" tab at the top of the settings page.
These settings will stop all incoming packets at ports 1-65535 and also block all pings, trojans etc. This will also stop all spyware or applications from phoning home from your drive without your knowledge.
Hope you can use these settings and more info can be obtained at www.hoejegladsaxe.dk
Living with Windows Seven
living with windows Vienna, now known as Windows Seven. The seventh edition og the opertaion system Windows.
Windows "Vienna" (formerly known as Blackcomb) is Microsoft's codename for a future version of Microsoft Windows, originally announced in February 2000, but has since been subject to major delays and rescheduling. As of February 2007, the name of the operating system used internally is undisclosed and is not used publicly by Microsoft. 
That would be a much faster turn-around than Vista, which shipped more than five years after Windows XP, but Vista was exceptional, said Ben Fathi, corporate vice president of development with Microsoft's Windows Core Operating System Division this week at the RSA Conference in San Francisco. 
Microsoft originally planned for its XP follow-up to include a number of radical changes to Windows, including a new file system and a reinvented user interface, but after the company's products were hit by widespread worm outbreaks in 2003, Microsoft redirected almost its entire engineering effort to locking down Windows with the XP Service Pack 2 release.
"We put Longhorn on the back burner for awhile," Fathi said. "Then when we came back to it, we realized that there were incremental things that we wanted to do, and significant improvements that we wanted to make in Vista that we couldn't deliver in one release."
Vista shipped about two-and-a-half years after XP SP 2, and Vista's follow-up is expected to take about the same amount of time, according to Fathi. "You can think roughly two, two-and-a-half years is a reasonable time frame that our partners can depend on and can work with," he said. "That's a good timeframe for refresh."
That time line would put Microsoft's next client operating system out by the end of 2009. Last year, Microsoft said that the code name for this Vista follow-up is Vienna, but Fathi said he could not disclose the current name. "We've been told not to use it publicly," he said.
So what will be the coolest new feature in Vienna?.....According to my intel, that's still being worked out and we're going to look at a fundamental piece of enabling technology. Maybe its hypervisors, I don't know what it is, maybe it's a new user interface paradigm for consumers.""It's too early for me ( Webmaster ) to talk about, but over the next few months I think you're going to start hearing more and more."
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